The biggest issue i see with PVP as it stands right now is the fact that it is impossible to get a pop in AV and if it pops, the BG shuts down in less then 10 minutes due to people dropping out or not enough players joining.
My suggestion to battle this is lower the ammount of people needed for Alterac Valley to pop, to not shut down and make it so that you can keep your Queue inside other battlegrounds.
I also like the idea to roll out the 1.11 changes earlier to combat the fact that people don't even want the pvp gear to begin with.