It's late so imma keep it short with 2 quickies from beta. 
  
In US open beta I remember going into the Deadmines at the culmination of the awesome Defias chain with a group we had organically formed while leveling (remember when you made friends leveling? I made 10 friends in a week on Nost and have not added 1 person in years on live). 
We did the dungeon and when we entered the boat room we all stopped and exclaimed: "wow!" "so cool!" "goonies!!" 
  
And a little solo one from EU beta. I was in Duskwood exploring the southern edges of the map and got to the Deadwind Pass entrance, figure I would check it out. I was so entranced by the exploration and the immersion I dared push and I aggroed a vulture or spider from miles away, freaked out and ran back to Darkshire