The Ultimate Retribution

ok i went digging around and found my name on a long list of names of people selling in game gold and canceled it so at least i got it back. I admit i dont know how it works, i thought it was instant, but seems i am one of many players selling game gold for shop gold. I dont know how long it takes to make a sell if i even do? I really wanted that 300g, 2x exp token but oh well, ill research this more, i just found out about the shop today and tried jumping right in.

I spent 300 in game gold for 300 shop gold, it took my in game gold but didn't give me the shop gold, is there a time delay maybe?